Consumer shopping motivation as a basis for retail differentiation

Wagner, TillmannTillmannWagner2023-04-132023-04-132005https://www.alexandria.unisg.ch/handle/20.500.14171/85926enConsumer BehaviorRetailingShopping MotivationMeans-End Chain AnalysisMultivariate Statistical AnalysisConsumer shopping motivation as a basis for retail differentiationdoctoral thesis