Assortment Image. The Consumer Perspective of an Assortment

Kotouc, Alexander J.Alexander J.KotoucRudolph, ThomasThomasRudolph2023-04-132023-04-132007-06-27https://www.alexandria.unisg.ch/handle/20.500.14171/80516enconsumer behaviorassortmentassortment imageAssortment Image. The Consumer Perspective of an Assortmentconference paper