Communicating Supply Chain Transparency to Consumers : The Impact of Supply Chain Information Provision on Consumers' Preference and Willingness to Pay

Meise, NiklasNiklasMeiseRudolph, Thomas2023-04-132023-04-132011https://www.alexandria.unisg.ch/handle/20.500.14171/95266enCommunicating Supply Chain Transparency to Consumers : The Impact of Supply Chain Information Provision on Consumers' Preference and Willingness to Paybook