David WagnerNaomi Haefner2024-08-162024-08-162024-10-21https://www.alexandria.unisg.ch/handle/20.500.14171/120641With the rapid diffusion and widespread adoption of artificial intelligence (AI), businesses worldwide face unprecedented opportunities to reshape their strategies and gain competitive advantage. Amidst this technological shift, understanding why firms differ becomes paramount. This paper explores how firms strategically position themselves in the competitive landscape of AI. Drawing from the competitive dynamics (CD) and the resource-based view (RBV) literature, this paper leverages archival data from the LexisNexis database. It employs machine learning (ML) methods to investigate the underlying strategic actions of the leading AI-centric firms over a longitudinal period (2016-2023). Our findings reveal distinct phases and patterns of actions for positioning in the era of AI. Ultimately, this paper contributes to our understanding of future-oriented strategic positioning.enconference paper