The influence of the Employer Brand on Employee Attitudes relevant for Service Branding : An Empirical Investigation

Schlager, TobiasTobiasSchlagerMaas, PeterPeterMaasBodderas, MareikeMareikeBodderasCachelin, Joel-LucJoel-LucCachelin2023-04-132023-04-132011-10-12https://www.alexandria.unisg.ch/handle/20.500.14171/9339510.1108/08876041111173624deservice brandingemployer brandservice profit chainemployee attitudesThe influence of the Employer Brand on Employee Attitudes relevant for Service Branding : An Empirical Investigationjournal article