A Typology of Business Models in Electronic Commerce for Marketing Consumer Goods

Schögel, MarcusMarcusSchögelBirkhofer, BenBenBirkhoferTomczak, TorstenTorstenTomczakDholakia, Ruby RoyWikistrom, Solveig2023-04-132023-04-131999-09-26https://www.alexandria.unisg.ch/handle/20.500.14171/59633enA Typology of Business Models in Electronic Commerce for Marketing Consumer Goodsconference paper