Channel Extension Strategies: The Crucial Roles of Internal Capabilities and Customer Lock-In

Binder, JochenJochenBinderHerhausen, DennisDennisHerhausenPernet, NicolasNicolasPernetSchögel, MarcusMarcusSchögelPaulo, Rita2023-04-132023-04-132012-05-22https://www.alexandria.unisg.ch/handle/20.500.14171/91622enChannel Extension Strategies: The Crucial Roles of Internal Capabilities and Customer Lock-Inconference paper