Rudolph, ThomasThomasRudolphNagengast, LianeLianeNagengastHeidemann, ChristinaChristinaHeidemann2023-04-132023-04-132013-10-03https://www.alexandria.unisg.ch/handle/20.500.14171/88618To support customers' shopping processes, retailers should take into account (1) the assortment size and (2) the categorization of shelves. We show in a field setting that both instruments simplify shopping processes. A combination of both shows the most positive outcome.enAssortment reductionshelf categorizationconsumer confusionconference paper