Rudolph, ThomasThomasRudolphBischof, Severin FriedrichSeverin FriedrichBischofBöttger, TimTimBöttgerWeiler, NatalieNatalieWeiler2023-04-132023-04-132017-09-25https://www.alexandria.unisg.ch/handle/20.500.14171/101947Subscription models have become a popular new way for consumers to do their shopping. This paper presents a taxonomy of the three main archetypes of subscription models and develops a classification scheme with type-specific features relevant to their successful management. An implementation framework offers managers a guideline to introduce subscription models of their own.enjournal article