Grimm, Jörg H.Jörg H.GrimmHofstetter, Joerg SJoerg SHofstetterMueggler, MartinaMartinaMuegglerPeters, NilsNilsPeters2023-04-132023-04-132010-06-25https://www.alexandria.unisg.ch/handle/20.500.14171/96268This paper discusses organizational key capabilities that allow a focal company to institutionalize previously defined proactive sustainability standards in its supply chain.enproactive sustainability standardsupply chaininstitutional entrepreneurresource-based viewcomparative case studiesconference paper