Technology marketing: a new core competence of technology-intensive enterprises

Tschirky, HugoHugoTschirkyEscher, Jean-PhilippeJean-PhilippeEscherTokdemir, DenizDenizTokdemirBelz, ChristianChristianBelz2023-04-132023-04-132000https://www.alexandria.unisg.ch/handle/20.500.14171/75025deTechnology marketing: a new core competence of technology-intensive enterprisesjournal article