Marketing Performance Measurement - Empirical Results Regarding the Implementation of Marketing Performance Measures in the USA and Continental Europe

Reinecke, SvenSvenReineckeReibstein, DavidDavidReibstein2023-04-132023-04-132001https://www.alexandria.unisg.ch/handle/20.500.14171/73522enMarketing Performance Measurement - Empirical Results Regarding the Implementation of Marketing Performance Measures in the USA and Continental Europeworking paper