Manipulating Country-of-Origin Information: Consumer Attitudes and Quality Perceptions towards Luxury Brands

Glamheden, Helena-AnnaHelena-AnnaGlamhedenFalkenberg, Alexander-DanielAlexander-DanielFalkenbergChong, Li ChoyLi ChoyChong2023-04-132023-04-132007-07-01https://www.alexandria.unisg.ch/handle/20.500.14171/80472Best Paper Award in Consumer Behaviour TrackenManipulating Country-of-Origin Information: Consumer Attitudes and Quality Perceptions towards Luxury Brandsconference paper