Marketing Budgeting Sophistication, Stakeholder's Satisfaction with Marketing Budgeting, Marketing Performance

Fuchs, DionDionFuchsReinecke, SvenSvenReinecke2023-04-132023-04-132004-05-26https://www.alexandria.unisg.ch/handle/20.500.14171/67753enMarketing Budgeting Sophistication, Stakeholder's Satisfaction with Marketing Budgeting, Marketing Performanceconference paper