Same Same but Different: The Moderating Role of Brand Gender and Product Gender on Brand Relationship Quality

van Tilburg, MiriamMiriamvan TilburgHerrmann, AndreasAndreasHerrmann2023-04-132023-04-132012-05-20https://www.alexandria.unisg.ch/handle/20.500.14171/91643deSame Same but Different: The Moderating Role of Brand Gender and Product Gender on Brand Relationship Qualitypresentation