Sele, KathrinKathrinSele2023-04-132023-04-132006-03-01https://www.alexandria.unisg.ch/handle/20.500.14171/83133Discusses the role of marketing ethics in emerging markets. Criticism on multinational companies for behavior that only values the principle of profit maximization; Inclusion of pricing in ethical dilemmas in marketing activities; Incorporation of social responsibility in business to cope with several ethical dilemmas.encase review (law)