2023-04-132023-04-13https://www.alexandria.unisg.ch/handle/20.500.14171/59404Green power marketing-the act of differentially selling electricity generated wholly or in part from renewable sources-has emerged in more than a dozen countries around the world. Almost two million customers worldwide buy green power today. This project reviews green power marketing activity in Australia, Canada, Japan, the US, and in a number of countries in Europe to gain an understanding of consumer demand for electricity generated from renewable sources. It also examines key factors that influence market penetration of green power products, such as product designs, pricing, incentives, marketing strategies, policies, and product certification.Renewable EnergyEnergy PolicyMarketingGreen ElectricityGreen Power Marketingapplied research project