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Number of items: 97.

Journal paper

Item Herhausen, Dennis; Ludwig, Stephan; Grewal, Dhruv; Wulf, Jochen & Schögel, Marcus (2019) Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities. Journal of Marketing, ISSN 0022-2429

Item Herhausen, Dennis; Henkel, Sven & Kipfelsberger, Petra (2019) One size doesn't fit all: How construal fit determines the effectiveness of organizational brand communication. Business Research Quarterly, [img]

Item Herhausen, Dennis & Henkel, Sven (2018) Smart Inspiration at the Point of Sale: Connecting In-Store Ad-Impressions with Purchase Data. Marketing Review St. Gallen, (6). 26-33. [img]

Item Herhausen, Dennis; De Luca, Luigi & Weibel, Michael (2018) The interplay between employee and firm customer orientation: Substitution effect and the contingency role of performance-related rewards. British journal of management, 29 (3). 534-553. ISSN 1045-3172 [img]

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Item Kipfelsberger, Petra; Bruch, Heike & Herhausen, Dennis (2018) The Impact of Customer Contact on Collective Human Energy in Firms. Group & organization management, (forthcoming). ISSN 1059-6011 [img]

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Item Kleinlercher, Kristina; Emrich, Oliver; Herhausen, Dennis; Verhoef, Peter & Rudolph, Thomas (2018) Websites as Information Hubs : How Informational Channel Integration and Shopping Benefit Density Interact in Steering Customers to the Physical Store. Journal of the Association for Consumer Research : JACR, 3 (3). 330-342. ISSN 2378-1815 [img]

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Item Herhausen, Dennis; De Luca, Luigi; Miceli, Gaetano “Nino”; Morgan, Robert E. & Schögel, Marcus (2017) When Does Customer-Oriented Leadership Pay Off? An Investigation of Frontstage and Backstage Service Teams. Journal of service research, 20 (4). 409-425. ISSN 1094-6705 [img]

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Item Mossner, Christian & Herhausen, Dennis (2017) Video: The New Rules of Communication. Marketing Review St. Gallen, (2). 36-44. ISSN 1865-7516 [img]

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Item Kammerlander, Nadine; Kipfelsberger, Petra & Herhausen, Dennis (2017) The impact of family management on employee well-being: A multilevel study. Academy of Management Proceedings, 1-6. ISSN 0896-7911

Item Herhausen, Dennis (2016) Unfolding the ambidextrous effects of proactive and responsive market orientation. Journal of Business Research, 69 (7). 2585-2593. ISSN 0148-2963 [img]

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Item Kipfelsberger, Petra; Herhausen, Dennis & Bruch, Heike (2016) How and when customer feedback influences organizational health. Journal of Managerial Psychology, 31 (2). 624-640. ISSN 0268-3946 [img]

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Item Herhausen, Dennis; Binder, Jochen; Schögel, Marcus & Herrmann, Andreas (2015) Integrating Bricks with Clicks : Retailer-Level and Channel-Level Outcomes of Online-Offline Channel Integration. Journal of Retailing, 91 (2). 309-325. ISSN 0022-4359

Item Kipfelsberger, Petra; Bruch, Heike & Herhausen, Dennis (2015) Energizing Companies through Customer Compliments. Marketing Review St. Gallen, 32 (1). 80-89. ISSN 1865-6544 [img]

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Item Herhausen, Dennis; Morgan, Robert E. & Volberda, Henk W. (2014) A Meta Analysis of the Antecedents and Consequences of Strategic Flexibility. Academy of Management Best Paper Proceedings, (2014). 1-6. ISSN 0065-0668

Item Herhausen, Dennis & Schögel, Marcus (2014) Co-Marketing Capability: Scale Development and Performance Implications. Problems and Perspectives in Management, 2014 (2). 1-23. ISSN 1727-7051 [img]

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Item Herhausen, Dennis; Egger, Thomas & Oral, Cansu (2014) Auditing Marketing Strategy Implementation Success. Marketing Review St. Gallen, 31 (3). 55-65. ISSN 1865-6544 [img]

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Item Villiger, Alex; Herhausen, Dennis & Schögel, Marcus (2013) Customer Centricity bei der Graubündner Kantonalbank : Kundenorientierung als Veränderungsprogramm. Marketing Review St. Gallen, 30 (5). 22-35. ISSN 1865-6544 [img]

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Item Herhausen, Dennis & Schögel, Marcus (2013) Profiting from customer relationship management : The overlooked role of generative learning orientation. Management Decision, 51 (8). 1678-1700. ISSN 0025-1747 [img]

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Item Herhausen, Dennis; Schögel, Marcus & Schulten, Matthias (2012) Steering customers to the online channel: The influence of personal relationships, learning investments, and attitude toward the firm. Journal of Retailing and Consumer Services, 19 (3). 368-379. ISSN 0969-6989 [img]

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Item Binder, Jochen; Herhausen, Dennis; Pernet, Nicolas & Schögel, Marcus (2012) Channel Extension Strategies: The Crucial Roles of Internal Capabilities and Customer Lock-In. European Retail Research, 26 (01/2012). 43-70. ISSN 1867-8785 [img]

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Item Herhausen, Dennis; Trumann, Markus & Schögel, Marcus (2011) Learnings from "healthymagination" - How GE Provides Better Care to More People at Lower Cost. Marketing Review St. Gallen, 28 (6). 26-33. ISSN 1865-6544 [img]

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Item Schulten, Matthias; Schögel, Marcus & Herhausen, Dennis (2009) Kunden erfolgreich dirigieren. Harvard Business Manager, (9). 50-57. ISSN 0174-335X [img]

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Item Trumann, Markus & Herhausen, Dennis (2008) Ecomagination - Ein Unternehmen positioniert sich nachhaltig. Marketing Review St. Gallen, 25 (4). 23-27. ISSN 1865-6544 [img]

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Item Herhausen, Dennis & Schögel, Marcus Stolpersteine auf dem Weg zum Kunden. Swiss Marketing Review, [img]

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Conference or Workshop Item

Item Wulf, Jochen; Mettler, Tobias; Ludwig, Stephan & Herhausen, Dennis: A COMPUTATIONAL VISUAL ANALYSIS OF IMAGE DESIGN IN SOCIAL MEDIA CAR MODEL COMMUNITIES. 2019. - European Conference on Information Systems. - Stockholm. [img]

Item Herhausen, Dennis; Ludwig, Stephan; Wulf, Jochen; Grewal, Dhruv & Schögel, Marcus: Preventing Firestorms in Social Media. 2018. - Interactive Marketing Research Conference. - Vrije Universiteit Amsterdam.

Item De Luca, Luigi; Herhausen, Dennis; Troilo, Gabriele & Guenzi, Paulo: Big data, service innovation, and performance: An exploratory study. 2018.

Item Knaak, Maleen; Herhausen, Dennis & Schögel, Marcus: Innovating the customer journey: Customer experience strategies in the financial services industry. 2018.

Item Kammerlander, Nadine; Kipfelsberger, Petra & Herhausen, Dennis: The impact of family management on employee well-being: A multilevel study. 2017. - Academy of Management Annual Meeting. - Atlanta.

Item Kleinlercher, Kristina; Emrich, Oliver; Herhausen, Dennis; Verhoef, Peter C. & Rudolph, Thomas: The Role of Retailer Websites in the Customer Journey: How Website Cues Foster Channel Switching to the Physical Store. 2017.

Item Kipfelsberger, Petra; Raes, Anneloes; Herhausen, Dennis; Bruch, Heike & Kark, Ronit: A self-based trickle-down model of work meaningfulness. 2017. - 2nd Interdisciplinary Perspectives on Leadership Symposium. Leadership, Followership and Identity. - Mykonos, Greece.

Item Herhausen, Dennis; Kleinlercher, Kristina; Emrich, Oliver; Verhoef, Peter & Rudolph, Thomas: Customer Journeys and their Effects on Customer Satisfaction and Loyalty. 2017. - European Marketing Association 46th Annual Conference. - Groningen.

Item Herhausen, Dennis; Emrich, Oliver; Schögel, Marcus & Bruch, Heike: Spillover effects of online social cues: Field evidence from the service industry. 2016. - 45th European Marketing Academy (EMAC) Annual Conference. - Oslo, Norway.

Item Kipfelsberger, Petra; Raes, Anneloes; Herhausen, Dennis & Bruch, Heike: Leading With Meaning: How And When Leader Work Meaningfulness Transfers To Followers. 2016. - The Third Israel Organizational Behavior Conference (IOBC). - Tel Aviv.

Item Herhausen, Dennis; Henkel, Sven & Kipfelsberger, Petra: The Effect of Internal versus External Communication on Organizational Identification. 2015. - 75th Academy of Management Annual Meeting (AOM) 2015 "Opening Governance". - Vancouver, British Columbia, Canada.

Item Kipfelsberger, Petra; Raes, Anneloes; Herhausen, Dennis & Bruch, Heike: Trickle down effects of work meaningfulness through visionary leadership. 2015. - 75th Academy of Management Annual Meeting (AOM) 2015 "Opening Governance". - Vancouver, British Columbia, Canada.

Item Oral, Cansu; Thaper, Carla; Herhausen, Dennis & Schögel, Marcus: Middle Management's Role Clarity in Marketing Strategy Change: The Moderating Effect of Management Trainings. 2015. - 44th European Marketing Academy (EMAC) Annual Conference. - Leuven, Belgium.

Item Kipfelsberger, Petra & Herhausen, Dennis: How and when does customer feedback influence organizational health? : An organizational-level study. 2014. - 74th Academy of Management Annual Meeting (AOM) 2014 "The Power of Words". - Philadelphia, PA.

Item Herhausen, Dennis; Morgan, Robert E. & Volberda, Henk W.: A Meta Analysis of the Antecedents and Consequences of Strategic Flexibility. 2014. - 74th Academy of Management Annual Meeting (AOM) 2014 "The Power of Words". - Philadelphia, PA.

Item Kipfelsberger, Petra; Herhausen, Dennis & Bruch, Heike: How and when customer feedback influences organizational health. 2014. - International Network of Business & Management Journals (INBAM) Conference. - Barcelona.

Item Henkel, Sven; Herhausen, Dennis & Scharfenberger, Philipp: How Employees' Distance to Headquarter Affects the Influence of Internal vs. External Communication on Employee Behavior. 2014. - 43rd European Marketing Academy (EMAC) Annual Conference. - Valencia, Spain.

Item Oral, Cansu; Thaper, Carla; Herhausen, Dennis & Schögel, Marcus: Organizational Antecedents of Responsive and Proactive Customer Orientation. 2014. - 43rd European Marketing Academy (EMAC) Annual Conference. - Valencia, Spain.

Item Herhausen, Dennis; Morgan, Robert E. & Volberda, Henk W.: Strategic Flexibility as a Panacea or Pandora's Box? A Meta-Analytic Review. 2013. - 33rd Strategic Management Society (SMS) Annual International Conference. - Atlanta, GA.

Item Herhausen, Dennis; Morgan, Robert E.; De Luca, Luigi & Schögel, Marcus: Diffusing Strategy Implementation Throughout the Organization: Adopting a Social Learning Lens. 2013. - 33rd Strategic Management Society (SMS) Annual International Conference. - Atlanta, GA.

Item Herhausen, Dennis; Morgan, Robert E.; De Luca, Luigi & Schögel, Marcus: Strategy Implementation as Social Exchange : A Processual Analysis of Multi-Level Exigencies. 2013. - 73rd Academy of Management Annual Meeting (AOM) 2013 "Capitalism in Question". - Orlando, FL.

Item Scedrova, Anna; Morgan, Robert E.; Herhausen, Dennis & Andriopoulos, Costas: New Product Creativity: Multi-Level Meta-Analytic Insights and Empirical Generalizations. 2013. - 42nd European Marketing Academy (EMAC) Annual Conference. - Istanbul.

Item Binder, Jochen; Herhausen, Dennis & Schögel, Marcus: Creating Customer Value Online and Its Impact on Service Satisfaction and Willingness to Pay Across Distribution Channels. 2013. - American Marketing Association Winter Educators' Conference 2013. - Las Vegas, USA.

Item Mrkwicka, Kirsten; Herhausen, Dennis; Schögel, Marcus & Oral, Cansu: The Role of Customer Interactions and Internal Cooperation to Enhance FutureReadiness in Customer Centric Companies. 2013. - American Marketing Association Winter Educators' Conference 2013. - Las Vegas, USA. [img]

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Item Binder, Jochen; Herhausen, Dennis; Pernet, Nicolas & Schögel, Marcus: Channel Extension Strategies: The Crucial Roles of Internal Capabilities and Customer Lock-In. 2012. - 41st Annual Conference European Marketing Academy (EMAC). - Lisbon, Portugal.

Item Binder, Jochen; Herhausen, Dennis; Schögel, Marcus & Pernet, Nicolas: Creating Competitive Advantage from Channel Extension Strategies : The Importance of Internal Capabilities and Customer Lock-In. 2012. - American Marketing Association Winter Educator's Conference 2012. - St. Petersburg, FL.

Item Schögel, Marcus; Herhausen, Dennis & Schmitz, Christian: Developing the Market Together : Scale Development and Performance Implications of Co-Marketing Capability. 2011. - American Marketing Association Summer Educators' Conference 2011. - San Francisco, USA.

Item Herhausen, Dennis; Schögel, Marcus & Henkel, Sven: Toward a Greater Understanding of Proactive Customer Orientation: Construct and Scale Development. 2011. - American Marketing Association Summer Educators' Conference 2011. - San Francisco, USA.

Item Herhausen, Dennis & Morgan, Robert E.: Creating Strategic Options : The Mediating Role of Market-Focused Strategic Flexibility for Innovation Performance. 2011. - 40th European Marketing Academy (EMAC) Annual Conference. - Ljubljana, Slovenia.

Item Herhausen, Dennis; Schögel, Marcus; Binder, Jochen & Arndt, Oliver: The Crucial Role of Generative Learning for Customer Relationship Performance. 2011. - American Marketing Association (AMA) Winter Marketing Educators' Conference 2011. - Austin, Texas, USA.

Item Herhausen, Dennis & Schögel, Marcus: Creating a Proactive Market Orientation : On its Organizational Antecedents, Contingency Factors and Consequences. 2010. - 32nd INFORMS Marketing Science Conference 2010. - Köln. [img]

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Item Herhausen, Dennis & Schögel, Marcus: Marketing Innovations: Conceptualization, Antecedents and Consequences of Marketing Innovativeness. 2010. - 32nd INFORMS Marketing Science Conference 2010. - Köln.

Item Herhausen, Dennis & Schögel, Marcus: Customer Right-Channeling : Conceptual Development and Experimental Evidence of Channel Migration Encouragement. 2010. - 39th European Marketing Academy (EMAC) Annual Conference. - Copenhagen.

Item Herhausen, Dennis: Market Orientation, Strategic Flexibility, and Customer Value Creation : A Dyadic Perspective. 2010. - 39th European Marketing Academy (EMAC) Annual Conference. - Copenhagen.

Item Schögel, Marcus & Herhausen, Dennis: Co-Marketing Capability and its Impact on Marketing Allinace Performance. 2010. - AMA Winter Educators Conference 2010. - New Orleans. [img]

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Item Herhausen, Dennis; Lohbeck, Anne-Kathrin & Schögel, Marcus: The role of the sales force in multichannel distribution: Organizational determinants and consequences. 2009. - 38th European Marketing Academy (EMAC) Annual Conference. - Nantes. [img]

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Item Herhausen, Dennis; Schulten, Matthias & Schögel, Marcus: The Impact of Steering Measures on Customer Channel Migration and Customer Satisfaction. 2009. - American Marketing Association Winter Educator's Conference 2009. - Tampa, USA. [img]

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Item Herhausen, Dennis; Ludwig, Stephan; Wulf, Jochen; Grewal, Dhruv & Schögel, Marcus: Preventing Firestorms in Social Media. 2018. - Interactive Marketing Research Conference. - Vrije Universiteit Amsterdam. - Interactive Marketing Research Conference.. - Vrije Universiteit Amsterdam..

Book

Item Herhausen, Dennis : Understanding proactive customer orientation : construct development and managerial implications. Wiesbaden : Gabler, 2011, - ISBN 978-3-8349-3101-6.

Book Section

Item Herhausen, Dennis; Schögel, Marcus & Mrkwicka, Kirsten: Wettbewerbsvorteile durch Channel Integration. In Jahrbuch Marketing 2017. St. Gallen : Kömedia AG, 2016, [img]

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Item Herhausen, Dennis & Schögel, Marcus: Customer-Driving Marketing: Neue Kundenbedürfnisse wecken. In Hoffmann, Christian Pieter; Lennerts, Silke; Schmitz, Christian; Stölzle, Wolfgang & Uebernickel, Falk (ed.): Business Innovation : Das St. Galler Modell. Wiesbaden : Springer Gabler, 2016, S. 211-228. [img]

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Item Mrkwicka, Kirsten; Schögel, Marcus & Herhausen, Dennis: Social Media als Management-Herausforderung - Ansätze zur erfolgreichen Implementierung von Social Media-Strategien. In Bruhn, Manfred & Hadwich, Karsten (ed.): Dienstleistungsmanagement und Social Media - Potenziale, Strategien und Instrumente. Wiesbaden : Springer Fachmedien Wiesbaden, 2013, S. 41-63. [img]

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Item Schögel, Marcus & Herhausen, Dennis: Customer Centricity - nur eine Frage der richtigen Strategie? In Jahrbuch Marketing. KünzlerBachmann Medien AG, 2012, S. 211-213. [img]

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Item Herhausen, Dennis: George S. Day : Closing the Marketing Capabilities Gap. In Reinecke, Sven (ed.): Marketeers : Macher, Manager und Magnaten. St. Gallen : Thexis, 2012, S. 57-66.

Item Schögel, Marcus & Herhausen, Dennis: Veränderung der Management-Sichtweise im Gesundheitswesen. In Wilkes, Malte W. & Stange, Klaus (ed.): Customer-Centricity : Nachhaltige Unternehmensstrategien im Gesundheitswesen. Düsseldorf : Handelsblatt, 2012, S. 1-14.

Item Schögel, Marcus; Herhausen, Dennis & Aregger, Melanie: Konsumentenverwirrtheit in Mehrkanalsystemen - Identifikation von Ursachen, Konsequenzen und Reduktionsstrategien für Handelsunternehmen. In Ahlert, Dieter; Kenning, Peter; Olbrich, Rainer & Schröder, Hendrik (ed.): Multichannel Management. Frankfurt am Main : Deutscher Fachverlag GmbH, 2010, S. 39-54. [img]

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Item Schögel, Marcus; Dörr, Fabian & Herhausen, Dennis: Kritische Erfolgsfaktoren für die Akzeptanz von viralem Marketing. In Schüller, Anne M. & Schwarz, Torsten (ed.): Leitfaden WOM-Marketing : die neue Empfehlungsgesellschaft : Online und Offline neue Kunden gewinnen durch Social Media Marketing, Viral Marketing, Advocating und Buzz. Waghäusel : Marketing-Börse, 2010, S. 27-37. [img]

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Item Schögel, Marcus; Herhausen, Dennis & Walter, Verena: Interaktive Marketingkommunikation. In Belz, Christian; Schögel, Marcus; Arndt, Oliver & Walter, Verena (ed.): Interaktives Marketing. Wiesbaden : Gabler, 2008, S. 337-352. [img]

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Monograph

Item Schögel, Marcus & Herhausen, Dennis: Erfolgreiche Kundensteuerung in Mehrkanalsystemen. Forschungsbericht BWA, 2011. [img]

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Item Schögel, Marcus; Binder, Jochen & Herhausen, Dennis: Price Differentiation across Multiple Channels : An Investigation of Customers' Acceptance of Channel Price Premiums. , 2010,

Item Herhausen, Dennis & Trumann, Markus: RAPID-Word of Mouth : Unternehmensbezogene Einflussfaktoren zur Erhöhung der Weiterempfehlungsbereitschaft. , 2008, -.

Item Schögel, Marcus; Herhausen, Dennis & Pernet, Nicolas: The Store as a Medium : Händler und Hersteller zeigen ein fehlendes Bewusstsein für die Bedürfnisse und Erwartungen der Kunden am Point of Sale. , 2007, -.

Newspaper

Item Schögel, Marcus; Mrkwicka, Kirsten & Herhausen, Dennis: Schweizer Firmen müssen aufholen. In: Swiss IT Magazine (2016), 5, S. 37-38. [img]

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Item Herhausen, Dennis: Kunden zuhören und von ihnen lernen, um Wachstum zu generieren. In: Marketing Review St. Gallen (2013), 5, S. 6-9.

Item Herhausen, Dennis & Schögel, Marcus: Customer Centricity - von der Strategie zur erfolgreichen Umsetzung. In: vertriebszeitung.de (2011), online, S. 1.

Item Schögel, Marcus; Herhausen, Dennis & Mrkwicka, Kirsten: Virales Marketing : Kommunikation mit Risiken und Nebenwirkungen. In: Social Media Magazin (2011), 4, S. 28-31.

Item Schögel, Marcus & Herhausen, Dennis: Stolpersteine auf dem Weg zum kundenzentrierten Unternehmen. In: Marke 41 : das neue Journal für Marketing (2011), 4, S. 16-21. [img]

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Item Herhausen, Dennis: "Wer Viral Marketing und Mundpropaganda für seine Marke will, muss gezielt Fans für sich gewinnen.". In: Marketing Review St. Gallen (2009), 1, S. 4-5.

Item Herhausen, Dennis: "Grüne Kunden streben nach Erhöhung der Lebensqualität". In: Marketing Review St. Gallen (2008), 4, S. 4-5.

Item Belz, Christian; Wüstenhagen, Rolf & Herhausen, Dennis: Grüne Kunden. In: Marketing Review St. Gallen 24 (2008), 4, S. 1.

Presentation

Item Herhausen, Dennis: Realizing Customer Centricity. Zukunftsforum der Schweizer Börse. Horgen, Zürich, 21 May 2014. [img]

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Item Herhausen, Dennis: Realisierung von Customer Centricity. Zukunftsforum der Schweizer Börse. Horgen, Zürich, 20 May 2014. [img]

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Item Herhausen, Dennis: Der Online-Channel - Fluch oder Segen für Unternehmen? Sales Innovation Day. St. Gallen, 12 November 2013.

Item Herhausen, Dennis: Customer Centricity : Mehrwert für Kunden und Unternehmen generieren. Swiss CRM Forum. Zürich, 18 June 2013.

Item Herhausen, Dennis: Customer Centricity: Status Quo und weiterer Forschungsbedarf. Sales Innovation Day. St. Gallen, 13 November 2012.

Item Herhausen, Dennis: Realisierung von Customer Centricity : Die «weichen Faktoren» sind der Schlüssel zum Erfolg. Customer Centric Company revisited - Wieviel Kundenzentrierung brauchen Unternehmen?. Suisse EMEX, 21 August 2012.

Item Herhausen, Dennis: Customer Centricity: Nur eine Frage der richtigen Strategie? 14.«Best Practice in Marketing»-Tagung. Zürich, 12 March 2012.

Item Herhausen, Dennis: Understanding Proactive Customer Orientation : Construct and Scale Development. Marketing Forschungstagung. Freiberg, 7 October 2011.

Item Herhausen, Dennis: Proaktive Kundenorientierung : Erfolgsfaktoren marktgetriebener Innovationen. Customer Centricity 2011 - Erfolgsfaktoren und Stolpersteine der Kundenorientierung. 12 May 2011.

Item Herhausen, Dennis: Kundensteuerung in Mehrkanalsystemen : Kunden erfolgreich dirigieren. Research Workshop - Cross-Channel Management. 12 May 2010.

Item Herhausen, Dennis: Marketing Innovation Capability. Marketing Forschungstagung. Berlin, 11 September 2009.

Item Herhausen, Dennis: Customer Right-Channeling : The Impact of Steering Measures on Customer Channel Migration and Customer Satisfaction. Marketing Research @ HSG. 25 June 2009.

Item Herhausen, Dennis: Antecedents and Consequences of Marketing Innovativeness. Marketing Forschungstagung. St. Gallen, 13 September 2008.

This list was generated on Fri Dec 13 01:38:29 2019 CET.
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