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Number of items: 12.

Journal paper

Item Lieven, Theo & Rietmann, Nele (2018) Do Policy Measures in Fact Promote Electric Mobility? A Study Across 20 Countries. International Journal of Transport Development and Integration, 2 (1). 39-48.

Item Lennerts, Silke; Eisend, Martin; Lieven, Theo; Molner, Sven; Brexendorf, Tim & Tomczak, Torsten (2016) The Power of Innovativeness in Manufacturer–Retailer Relationships. Journal of Business-to-Business Marketing, 23 (3). 235-251. ISSN 1051-712X

Item Lieven, Theo; Grohmann, Bianca; Herrmann, Andreas; Landwehr, Jan R. & van Tilburg, Miriam (2014) The Effect of Brand Gender on Brand Equity. Psychology and Marketing, 31 (5). 371-385. ISSN 0742-6046

Item Lieven, Theo & Lennerts, Silke (2013) Measuring Willingness to Pay by Means of the Trade-off between Free Available Cash and Specific-Purpose Vouchers. Business Research (BuR), 6 (2). 154-171. ISSN 1866-8658

Item Lieven, Theo; Herrmann, Andreas; Landwehr, Jan R. & van Tilburg, Miriam (2011) Sex matters: The Effect of Brand Gender on Brand Equity. Advances in Consumer Research, 39 527. ISSN 0098-9258

Item Lieven, Theo; Mühlmeier, Silke; Henkel, Sven & Waller, Johann F. (2011) Who will buy electric cars? An empirical study in Germany. Transportation Research Part D: Transport and Environment, 16 (3). 236-243. ISSN 1361-9209

Conference or Workshop Item

Item van Tilburg, Miriam & Lieven, Theo: Brand Communication Based on Brand Gender. 2012. - 41th Annuel Conference EMAC European Marketing Academy 2012. - Lisbon.

Item van Tilburg, Miriam; Lieven, Theo & Tomczak, Torsten: Buyer Monitoring by Tipping as an Instrument to Ensure Service Quality. 2011. - 40h European Marketing Academy (EMAC) Annual Conference. - Ljubljana, Slovenia.

Item Lieven, Theo & van Tilburg, Miriam: On the Appropriateness of the Assignment of Human Personality Traits to Brands. 2011. - 7th International Conference of Thought Leaders in Brand Management 2011. - Lugano, Schweiz.

Item Lieven, Theo; Landwehr, Jan R. & van Tilburg, Miriam: Sex Matters : How Employees' On-Brand Behavior Follows Brand Gender. 2011. - AMA Winter Marketing Educators' Conference 2011. - Austin, Texas, USA.

Book Section

Item Lieven, Theo & Tomczak, Torsten: Emotionales Erleben der Markenpersönlichkeit durch verbales Mitarbeiterverhalten. Heidelberg : Springer, 2012, S. 73-95.


Item van Tilburg, Miriam; Lieven, Theo & Herrmann, Andreas: You Sexy Thing: Product Design as a Source of Product Gender and Product Value. EMAC European Marketing Association, 2013. - 42nd Annual EMAC Conference 2013.. Istanbul, 4 June 2013.

This list was generated on Wed Feb 21 01:32:54 2018 CET.