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Number of items: 74.

Journal paper

Item Müller-Stewens, Jessica; Schlager, Tobias; Häubl, Gerald & Herrmann, Andreas (2017) Gamified Information Presentation and Consumer Adoption of Product Innovations. Journal of Marketing : JM, 81 (2). 8-24. ISSN 0022-2429

Item Kettle, Keri; Trudel, Remi; Blanchard, Simon & Häubl, Gerald (2016) Repayment Concentration and Consumer Motivation to Get Out of Debt. Journal of Consumer Research, 43 (3). 460-477.

Item Ge, Xin; Brigden, Neil & Häubl, Gerald (2015) The Preference-Signaling Effect of Search. Journal of Consumer Psychology, 25 (2). 245-256. ISSN 1057-7408

Item Hamilton, Rebecca; Thompson, Debora; Arens, Zac; Blanchard, Simon; Häubl, Gerald; Kannan, P.K.; Khan, Uzma; Lehmann, Don; Meloy, Meg; Roese, Neal & Thomas, Manoj (2015) Consumer Substitution Decisions : An Integrative Framework. Marketing Letters, 25 (3). 305-317. ISSN 0923-0645

Item Hildebrand, Christian; Häubl, Gerald & Herrmann, Andreas (2014) Product Customization via Starting Solutions. Journal of Marketing Research, 51 (6). 707-725. ISSN 0022-2437

Item Hildebrand, Christian; Häubl, Gerald; Herrmann, Andreas & Landwehr, Jan R. (2013) Conformity and the Crowd. Harvard Business Review, 2013 (4). 23-24. ISSN 0017-8012

Item Hildebrand, Christian; Häubl, Gerald; Herrmann, Andreas & Landwehr, Jan R. (2013) When Social Media Can Be Bad For You: Community Feedback Stifles Consumer Creativity and Reduces Satisfaction with Self-Designed Products. Information Systems Research, 24 (1). 14-29. ISSN 1047-7047

Item Trifts, Valerie; Huang, Lei & Häubl, Gerald (2013) Price versus Nice? How Unfavorable Price Comparisons Help Retain Customers. Journal of Marketing Theory and Practice, 21 (2). 163-178. ISSN 1069-6679

Item Hildebrand, Christian; Landwehr, Jan R.; Herrmann, Andreas & Häubl, Gerald (2012) Taking the Complexity Out of Complex Product Customization Decisions. Advances in Consumer Research, 40 1019-1020. ISSN 0098-9258

Item Johnson, Eric J.; Dellaert, Benedict G. C.; Fox, Craig; Goldstein, Daniel G.; Häubl, Gerald; Larrick, Richard P.; Payne, John W.; Peters, Ellen; Schkade, David; Wansink, Brian & Weber, Elke U. (2012) Beyond Nudges : Tools of a Choice Architecture. Marketing Letters, 23 (02). 487-504. ISSN 0923-0645

Item Elrod, Terry; Häubl, Gerald & Tipps, Steven (2012) Parsimonious Structural Equation Models for Repeated Measures Data, with Application to the Study of Consumer Preferences. Psychometrika, 77 (02). 358-387. ISSN 0033-3123

Item Dellaert, Benedict G. C. & Häubl, Gerald (2012) Searching in Choice Mode : Consumer Decision Processes in Product Search with Recommendations. Journal of Marketing Research, 49 (2). 277-288. ISSN 0022-2437

Item Ge, Xin; Häubl, Gerald & Elrod, Terry (2012) What to Say When : Influencing Consumer Choice by Delaying the Presentation of Favorable Information. Journal of Consumer Research, 38 (6). 1004-1021. ISSN 0093-5301

Item Spann, Martin; Häubl, Gerald; Skiera, Bernd & Bernhardt, Martin (2012) Bid-Elicitation Interfaces and Bidding Behavior in Retail Interactive Pricing. Journal of Retailing, 88 (01). 131-144. ISSN 0022-4359

Item Murray, Kyle & Häubl, Gerald (2012) Why Dominant Companies Are Vulnerable. Sloan Management Review, 53 (2). 12-14. ISSN 1532-9194

Item Murray, Kyle & Häubl, Gerald (2011) Freedom of Choice, Ease of Use, and the Formation of Interface Preferences. MIS Quarterly, 35 (4). 955-976. ISSN 0276-7783

Item Usta, Murat & Häubl, Gerald (2011) Self-Regulatory Strength and Consumers' Relinquishment of Decision Control: When Less Effortful Decisions Are More Resource Depleting. Journal of Marketing Research, 48 (2). 403-412. ISSN 0022-2437

Item Kettle, Keri & Häubl, Gerald (2011) The Signature Effect: Signing Influences Consumption-Related Behavior by Priming Self-Identity. Journal of Consumer Research, 38 (3). 474-489. ISSN 0093-5301

Item Leszczyc, Peter Popkowski & Häubl, Gerald (2010) To Bundle or Not to Bundle: Determinants of the Profitability of Multi-Item Auctions. Journal of Marketing, 74 (4). 110-124. ISSN 0022-2429

Item Häubl, Gerald; Dellaert, Benedict G. C. & Donkers, Bas (2010) Tunnel Vision: Local Behavioral Influences on Consumer Decisions in Product Search. Marketing Science, 29 (3). 438-455. ISSN 0732-2399

Item Kettle, Keri & Häubl, Gerald (2010) Motivation by Anticipation: Expecting Rapid Feedback Enhances Performance. Psychological Science, 21 (4). 545-547. ISSN 0956-7976

Item Murray, Kyle; Liang, Jianping & Häubl, Gerald (2010) ACT 2.0: The Next Generation of Assistive Consumer Technology Research. Internet Research, 20 (3). 232-254. ISSN 1066-2243

Item Spann, Martin; Zeithammer, Robert & Häubl, Gerald (2010) Optimal Reverse-Pricing Mechanisms. Marketing Science, 29 (6). 1058-1070. ISSN 0732-2399

Item Murray, Kyle & Häubl, Gerald (2009) Personalization without Interrogation: Towards more Effective Interactions between Consumers and Feature-Based Recommendation Agents. Journal of Interactive Marketing, 23 (2). 138-146. ISSN 0892-0591

Item Botti, Simona; Broniarczyk, Susan; Häubl, Gerald; Hill, Ron; Huang, Yanliu; Kahn, Barbara; Kopalle, Praveen; Lehmann, Donald; Urbany, Joe & Wansink, Brian (2008) Choice under Restrictions. Marketing Letters, 19 (3-4). 183-199. ISSN 0923-0645

Item Murray, Kyle & Häubl, Gerald (2007) Explaining Cognitive Lock-In: The Role of Skill-Based Habits of Use in Consumer Choice. Journal of Consumer Research, 34 (1). 77-88. ISSN 0093-5301

Item Johnson, Eric J.; Häubl, Gerald & Keinan, Anat (2007) Aspects of Endowment: A Query Theory of Value Construction. Journal of Experimental Psychology: Learning, Memory, and Cognition, 33 (3). 461-474. ISSN 0278-7393

Item Häubl, Gerald & Murray, Kyle (2006) Double Agents : Assessing the Role of Electronic Product-Recommendation Systems. MIT Sloan Management Review, 47 (3). 8-12. ISSN 1532-8937

Item Steckel, Joel; Winer, Russell; Bucklin, Randolph; Dellaert, Benedict G. C.; Dreze, Xavier; Häubl, Gerald; Jap, Sandy; Little, John; Meyvis, Tom; Montgomery, Alan & Rangaswamy, Arvind (2005) Choice in Interactive Environments. Marketing Letters, 16 (3-4). 309-320. ISSN 0923-0645

Item Murray, Kyle & Häubl, Gerald (2003) A Human Capital Perspective of Skill Acquisition and Interface Loyalty. Communications of the Association for Computing Machinery, (46 (12)). 272-278.

Item Trifts, Valerie & Häubl, Gerald (2003) Information Availability and Consumer Preference: Can Online Retailers Benefit from Providing Access to Competitor Price Information? Journal of Consumer Psychology, 13 (1-2). 149-159. ISSN 1057-7408

Item Zhu, Tingshao; Greiner, Russ & Häubl, Gerald (2003) Learning a Model of a Web User's Interests. Lecture Notes in Computer Science, 2702 (-). 65-75. ISSN 0302-9743

Item Häubl, Gerald & Murray, Kyle (2003) Preference Construction and Persistence in Digital Marketplaces: The Role of Electronic Recommendation Agents. Journal of Consumer Psychology, 13 (1-2). 75-91. ISSN 1057-7408

Item Häubl, Gerald & Trifts, Valerie (2000) Consumer Decision Making in Online Shopping Environments: The Effects of Interactive Decision Aids. Marketing Science, 19 (1). 4-21. ISSN 0732-2399

Item Häubl, Gerald & Elrod, Terry (1999) The Impact of Congruity Between Brand Name and Country of Production on Consumers' Product Quality Judgments. International Journal of Research in Marketing, (16 (3)). 199-215.

Item Häubl, Gerald (1996) A Cross-National Investigation of the Effects of Country of Origin and Brand Name on the Evaluation of a New Car. International Marketing Review, (13 (5)). 76-97.

Conference or Workshop Item

Item Tian, Ding (Allen) & Häubl, Gerald: When Having a Trick Up Your Sleeve is a Bad Thing: Highly Effective Self-Control Strategies Can Be Demotivating. [Conference or Workshop Item]

Item Walter, Maik; Hildebrand, Christian; Häubl, Gerald & Herrmann, Andreas: Mixing It Up: Disfluent Product Display Formats Promote the Adoption of Novel Products. 2016.

Item Walter, Maik; Hildebrand, Christian; Häubl, Gerald & Herrmann, Andreas: The impact of product display formats on consumers’ exploratory search behavior and choice of novel product alternatives. [Conference or Workshop Item]

Item Müller-Stewens, Jessica; Schlager, Tobias; Häubl, Gerald & Herrmann, Andreas: Now I'm Curious! Boosting Innovation Adoption Through Gamified Information Release. 2015. - Association for Consumer Research (ACR) North America Conference 2015. - New Orleans.

Item Walter, Maik; Hildebrand, Christian; Herrmann, Andreas & Häubl, Gerald: Fighting Fixation and Promoting Exploration: the Influence of Non-Foveal Object Presentation on Consumer Search and Retail Sales. 2015. - ACR North American Conference. - New Orleans.

Item Müller-Stewens, Jessica; Schlager, Tobias; Häubl, Gerald & Herrmann, Andreas: Boosting Innovation Adoption Through Gamified Information Release. 2015. - Association for Consumer Research Asia-Pacific Conference. - Hong Kong.

Item Müller-Stewens, Jessica; Schlager, Tobias; Häubl, Gerald & Herrmann, Andreas: Now I'm curious! Boosting Innovation Adoption Through Gamified Information Release. 2015. - Theory + Practice in Marketing Conference (TPM) 2015. - Atlanta, Georgia (USA).

Item Hildebrand, Christian; Schlager, Tobias; Herrmann, Andreas & Häubl, Gerald: Product Gamification. 2015. - European Marketing Academy. - Leuven.

Item Hildebrand, Christian; Schlager, Tobias; Häubl, Gerald & Herrmann, Andreas: The Facebook Mindset Effect: Incidental Exposure to Facebook Reduces Consumers' Self-Focus and Promotes Conservative Product Choices. 2015. - Society for Consumer Psychology (SCP). - Phoenix (AZ), USA.

Item Kettle, Keri; Loveland, Katherine & Häubl, Gerald: Do Restrained Eaters Identify as Dieters? Exploring the Role of Self-Concept in the Consumption of Restrained Eaters. 2013. - 2013 Annual Meeting of the Association for Consumer Research (ACR). - Chicago.

Item Hildebrand, Christian; Herrmann, Andreas & Häubl, Gerald: Product Customization via Starting Solutions. 2013. - Association for Consumer Research (ACR) North America Conference 2013. - Chicago, IL USA.

Item Hildebrand, Christian; Hofstetter, Reto; Herrmann, Andreas; Huber, Joel & Häubl, Gerald: Harnessing Tacit Knowledge in Social Networks - A Social Approach to Incentivizing Truth- Telling. 2013. - 32nd Annual Advertising and Consumer Psychology (ACP) Conference 2013. - San Diego.

Item Hildebrand, Christian; Herrmann, Andreas & Häubl, Gerald: Product Customization via Starting Solutions. 2013. - 32nd Annual Advertising and Consumer Psychology (ACP) Conference 2013. - San Diego.

Item Hildebrand, Christian; Herrmann, Andreas & Häubl, Gerald: Development of a Two-Step Customization Approach to Minimize Consumers' Decision Complexity and Maximize Companies' Profitability - Evidence from Field and Lab Experiments. 2013. - 42nd Annual EMAC Conference 2013. - Istanbul.

Item Hildebrand, Christian; Herrmann, Andreas & Häubl, Gerald: Product Customization via Starting Solutions. 2013. - 3rd Theory & Practice in Marketing (TPM) Conference 2013. - London.

Item Price, Bob; Greiner, Russ; Häubl, Gerald & Flatt, Alden: Automatic Construction of Personalized Customer Interfaces. 2006. - International Conference on Intelligent User Interfaces (IUI-06). - Sydney.

Item Zhu, Tingshao; Greiner, Russ; Häubl, Gerald; Price, Bob & Jewell, Kevin: Behavior-Based Recommender Systems for Web Content : Workshop on the Next Stage of Recommender Systems Research (Beyond Personalization 2005). 2005. - International Conference on Intelligent User Interfaces (IUI-05). - -.

Item Zhu, Tingshao; Greiner, Russ; Häubl, Gerald; Jewell, Kevin & Price, Bob: Goal-Directed Site-Independent Recommendations from Passive Observations. 2005. - Proceedings of the 20th National Conference of the American Association for Artificial Intelligence (AAAI-05). - Pittsburgh.

Item Häubl, Gerald & Murray, Kyle: Personalized Product Recommendations and Consumer Purchase Decisions : Workshop on the Next Stage of Recommender Systems Research (Beyond Personalization 2005). 2005. - International Conference on Intelligent User Interfaces (IUI-05). - -.

Item Zhu, Tingshao; Greiner, Russ; Häubl, Gerald; Jewell, Kevin & Price, Bob: Using Learned Browsing Behavior Models to Recommend Relevant Web Pages. 2005. - Proceedings of the 19th International Joint Conference on Artificial Intelligence (IJCAI-05). - Edinburgh.

Item Zhu, Tingshao; Greiner, Russ & Häubl, Gerald: An Effective Complete-Web Recommender System. 2003. - Proceedings of the 12th International World Wide Web Conference (WWW-03). - Budapest.

Item Zhu, Tingshao; Greiner, Russ; Häubl, Gerald & Price, Bob: Predicting Web Information Content : Workshop on Intelligent Techniques for Web Personalization (ITWP-2003). 2003. - International Joint Conference on Artificial Intelligence (IJCAI-03). - Acapulco.

Item Zhu, Tingshao; Greiner, Russ & Häubl, Gerald: Predicting Where a Web User Wants to Go : Workshop on Best Practices and Future Visions for Search User Interfaces. 2003. - ACM Conference on Human Factors in Computing Systems (CHI-03). - Fort Lauderdale.

Item Murray, Kyle & Häubl, Gerald: The Fiction of No Friction: A User Skills Approach to Cognitive Lock-In. 2002. - Association for Consumer Research. - -.

Item Häubl, Gerald & Figueroa, Pablo: Interactive 3D Presentations and Buyer Behavior. 2002. - Proceedings of the ACM Conference on Human Factors in Computing Systems (CHI-02). - Minneapolis.

Item Häubl, Gerald: Online Shopping Environments: Empowered Consumers or Browsers Beware? 2001. - Association for Consumer Research. - -.

Item Häubl, Gerald & Murray, Kyle: Recommending or Persuading? The Impact of a Shopping Agent's Algorithm on User Behavior. 2001. - Association for Computing Machinery. - -.

Item Häubl, Gerald: Consumer Decision Making in Online Environments. 1999. - Association for Consumer Research. - -.

Book Section

Item Murray, Kyle & Häubl, Gerald: Interactive Consumer Decision Aids. In: International series in operations research & management science. Boston, MA : Springer, 2008, S. 55-77. [img]

Item Zhu, Tingshao; Greiner, Russ; Häubl, Gerald; Jewell, Kevin & Price, Bob: Off-Line Evaluation of Recommendation Functions. Springer, 2005, S. 337-341.

Item Zhu, Tingshao; Greiner, Russ; Häubl, Gerald & Price, Bob: Predicting Web Information Content. -, 2005, S. 241-254.

Item Häubl, Gerald & Murray, Kyle: Processes of Preference Construction in Agent-Assisted Online Shopping. In: Advertising and consumer psychology. Mahwah, NJ [u.a.] : Erlbaum, 2005, S. 265-283. [img]

Item Dellaert, Benedict G. C. & Häubl, Gerald: The Economics and Psychology of Consumer Search: Process-Level Perspectives. -, 2004, S. 689-691.

Item Häubl, Gerald & Dellaert, Benedict G. C.: Electronic Travel Recommendation Agents and Tourist Choice. New York : Haworth Hospitality Press, 2004, S. 317-324. [img]

Item Häubl, Gerald; Murray, Kyle & Trifts, Valerie: Personalized Product Presentation: The Influence of Electronic Recommendation Agents on Consumer Choice. In: The Penn State eBusiness Research Center. Victoria, B.C., Canada : Trafford, 2003, S. 144-163.

Monograph

Item Häubl, Gerald & Leszczyc, Peter Popkowski: Minimum Prices and Product Valuations in Auctions. Marketing Science Institute Report, 2003, 03-003.

Presentation

Item Donkers, Bas; Dellaert, Benedict G. C.; Herrmann, Andreas & Häubl, Gerald: Preference Dynamics in Sequential Consumer Choice with Defaults: Evidence from a Car Configurator Field Experiment. UCSD Conference on Field Experimentation. 14 March 2014.

Item Häubl, Gerald: Consumer Search & Choice Architecture. 9th Invitational Choice Symposium. Noordwijk NL, 12 June 2013.

This list was generated on Tue Feb 20 01:29:38 2018 CET.
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