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How Consumption Vocabulary Directs Product Discussions – The Guiding Influence of Feature Labels on Consumers’ Communication and Learning about Products in Online Communities
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How Consumption Vocabulary Directs Product Discussions – The Guiding Influence of Feature Labels on Consumers’ Communication and Learning about Products in Online Communities
Type
conference paper
Date Issued
2020
Author(s)
Zimmermann, Jenny Lena
Scharfenberger, Philipp
Landwehr, Jan R.
Herrmann, Andreas
Tsai, Claire
McGill, Ann
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
Global Center for Customer Insight
Event Title
SAMS Conference Lucerne
Event Location
Lucerne
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/113196
Subject(s)
social sciences
business studies
Division(s)
ICI - Institute for C...
Eprints ID
263354