How Consumption Vocabulary Directs Product Discussions – The Guiding Influence of Feature Labels on Consumers’ Communication and Learning about Products in Online Communities
Type
conference paper
Date Issued
2020
Author(s)
;
;
;
;
Tsai, Claire
;
McGill, Ann
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
Global Center for Customer Insight
Event Title
SAMS Conference Lucerne
Event Location
Lucerne
Subject(s)
Division(s)
Eprints ID
263354