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Simon Kuster
Title
Dr.
Last Name
Kuster
First name
Simon
Email
simon.kuster@unisg.ch
ORCID
Phone
+41 71 224 26 12
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1 - 10 of 15
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PublicationOptionswert im Schweizer Personenverkehr: Relevante Grösse für wirtschaftliche und politische Entscheide(Schweizerische Verkehrswissenschaftliche Gesellschaft, 2023-10)
;Christian Laesser ;Thomas BiegerKay AxhausenPeople value the availability of alternative means of transportation, even if they do not necessarily use them. In environmental economics, the phenomenon of non-consumptive benefits is referred to as option value and has been discussed for decades. In transport research, however, there have only been exploratory attempts to empirically survey this benefit component. This is astonishing, as political and economic decisions are made against the background of considerable option values: Investments in infrastructures and means of transportation, but also the design of subscriptions and insurance policies create an option benefit. A representative study in Switzerland shows that an average option value of CHF 460 per person per year can be expected for regular commutes to work or education alone.Type: journal articleJournal: Schweizer Jahrbuch für VerkehrIssue: 2023 -
PublicationType: journal articleJournal: Zeitschrift für TourismuswissenschaftVolume: 13Issue: 3
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PublicationOption value of passenger transport: Examining the perceived value of transport options( 2021-09-13)Many people appreciate certain means of transport as their backup modes without necessarily using them. In environmental economics, this phenomenon of non-consumptive benefit is called option value and has been discussed for decades. However, in transport research, there have only been a few explorative attempts to examine the concept empirically. This study aims at developing an instrument for the investigation of perceived option values in passenger transport. With the help of a survey tool, option valuations will be explained based on characteristics of the option mode, the travel context, and the personal context of the traveler. Furthermore, resulting valuations will be compared to market-proxies. Subscriptions for secondary modes, purchases of second vehicles, and mobility insurances are market-based instruments that incorporate (some) option value. These backup solutions limit risk or volatility of transport costs. Therefore, under certain assumptions, the identified option values can also be compared to the valuation of financial options. Because option values are highly context dependent, it is necessary to focus the analysis on (the inhabitants of) a specific region with its distinct transport system or options. This study proposes a methodology for the investigation of option values in passenger transportation in Switzerland for the first time.Type: conference paper
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PublicationAn Introduction to Management Studies – Based on the St.Gallen Management ModelFollowing the tradition of the St.Gallen management models, this texbook explores management as a function and as an activity. It covers the key concepts of management, decision theory, strategy, leadership, organization and governance. It focuses on the central fields of tension in management and includes various illustrative models.Type: bookVolume: 1st EditionIssue: 5656
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PublicationType: bookVolume: 1. AuflageIssue: 5650
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PublicationViu Eyewear: Management Challenges in the Business of a Multichannel OpticianThis case portrays the Swiss eyewear start-up VIU and its co-founder Kilian Wagner. He started the company in 2013 to disrupt the market for glasses by owning the entire value chain with an online, direct to customer approach. However, VIU soon adapted its distribution strategy to become a multi-channel optician. Today, the company is present in five European markets with its online shop and around 50 physical stores. The case study presents managerial challenges of a fast-growing company that integrates on- and offline and pursues both optimization and renewal at the same time.Type: case study
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PublicationMeasuring and managing productivity: Digitally supported service designs and business models( 2024-06-04)The tourism and hospitality sector faces challenges related to stagnant labor productivity and relatively low wages. A key issue lies in the lack of a clear understanding of productivity in services and in tourism specifically. However, the ongoing digitization is transforming the industry. On one hand, technology has the potential to enhance efficiency of processes and systems at an operational level. On the other hand, it provides essential data for systematic productivity measurement and management. This data-driven approach offers valuable insights into optimizing resource allocation (including land, capital, and labor) at a strategic level. Companies can refine process designs and business models by optimizing the deployment of skilled labour, technological tools, and self-service options. Looking ahead, tourism and hospitality enterprises should leverage real-time data to benchmark and enhance their productivity.Type: conference contribution
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PublicationOne solution fitting many problems: Improving the productivity of service designs( 2023-02-24)Many travel and tourism enterprises are confronted with low margins and low profitability. Value is insufficiently 'captured' and often lost to intermediaries. In the recent past, many tourism and hospitality processes only could create value at all because they had access to favorable production factors. However, in the aftermath of the pandemic and due to demographic changes, key production factors (land, capital, labor) have become scarce and thus expensive. Processes must therefore be increasingly aligned with the available and often scarce human and financial resources: 'design to resources'. Improving effectivity and efficiency of systems and processes is key to improving service (and customer) productivity in tourism and hospitality. Insights from literature and practice show, that digitization and technology are key drivers.Type: conference contribution
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PublicationOption Values in Public Transport( 2020-01-17)Research project presentation at the Swiss Tourism and Hospitality Research Meeting 2020 in SierreType: conference contribution