The significance of reputation and brand in creating trust between an online vendor and its customers
Series
Evolaris
ISBN
3-211-06853-8
Type
book section
Date Issued
2003
Author(s)
Einwiller, Sabine
Editor(s)
Petrovic, O.
Fallenböck, M.
Kittl, Ch.
Language
German
HSG Classification
not classified
Refereed
No
Book title
Trust in the network economy
Publisher
Springer
Publisher place
Wien
Number
2
Start page
113
End page
127
Pages
15
Subject(s)
Eprints ID
12922