Value creation potential of Web 2.0 for SME : Insights and lessons learnt from a european producer of consumer electronics

Item Type Journal paper
Abstract

Web 2.0 as a contemporary phenomenon receives considerable attention by IS scholars due to its perceived transformational impact on businesses. This paper critically elaborates on the value creation potential of Web 2.0 for small and medium enterprises (SME). By conducting an inductive study we reveal that SMEs can effectively use Web 2.0 as a means to support customer acquisition, alleviate resource limitations and to maintain customer enthusiasm associated with the customer purchasing process. In case that a high customer convenience is required which is based on the involvement of different parties or on personal service support, there is hardly any Web 2.0 value creation potential. This research contributes to the domain of business modeling by assessing the notion of value in a Web 2.0 setting. It also contributes to IS research on Web 2.0 adoption.

Authors Lehmkuhl, Tobias & Jung, Reinhard
Research Team IWI5
Journal or Publication Title International Journal of Cooperative Information Systems
Language English
Keywords Web 2.0, value creation, Social Media, SME, Business Model
Subjects business studies
HSG Classification contribution to scientific community
HSG Profile Area SoM - Business Innovation
Refereed Yes
Date September 2013
Publisher World Scientific
Place of Publication New Jersey [u.a.]
Volume 22
Number 3
Page Range 1-22
ISSN 0218-8430
ISSN-Digital 1793-6365
Publisher DOI 10.1142/S0218843013400030
Depositing User Dr. Tobias Lehmkuhl
Date Deposited 01 Nov 2013 08:14
Last Modified 23 Aug 2016 11:17
URI: https://www.alexandria.unisg.ch/publications/227079

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Citation

Lehmkuhl, Tobias & Jung, Reinhard (2013) Value creation potential of Web 2.0 for SME : Insights and lessons learnt from a european producer of consumer electronics. International Journal of Cooperative Information Systems, 22 (3). 1-22. ISSN 0218-8430

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https://www.alexandria.unisg.ch/id/eprint/227079
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