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  4. Yang Mama's Thousland Enterprises Ltd and New Venture Management in China
 
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Yang Mama's Thousland Enterprises Ltd and New Venture Management in China

Type
case study
Date Issued
2014
Author(s)
Casas Klett, Tomas  
Rosenzweig, Phil
Abstract
Ms. Yang Qiu Ping (Yang Mama) was a government official who founded and run Shanghai's Xuhui Software Base (SXSB) for 12 years. SXSB incubated 154 enterprises including big names that went public like Home Inns or Giant Interactive. The experience supporting Chinese entrepreneurs and understanding gaps and obstacles in the system lead her to conceive Thousland in 2011.
At Thousland, aspiring entrepreneurs had the chance to access resources such as funding and to build networks (guanxi). The case provides a glimpse into a particular way in which new ventures were being nurtured in China and the government's direct and indirect roles. Thousland illustrates aspects of State Capitalism, such as public-private partnerships applied to high-tech areas and innovation. This contrasts with innovation models elsewhere, such as Silicon Valley.
In addition to covering the perspectives of entrepreneurs and the Chinese variety of capitalism, the case also hones on a third level; Yang Mama's personal bet once she had left government and went to the other side to become an entrepreneur herself. Or, as she noted an "entrepreneur of entrepreneurs". Regardless of the support by Shanghai institutions, Thousland had to generate revenue and monetize its new venture management services. The business model was sophisticated, had both online and offline facets and consisted of various components. These included free of charge guidance to funders; investments in promising ventures and deal flow intermediation with VCs; or the development of a network of a dozen high technology parks around China.
The case might lead to a variety of discussions. For instance, is the described model an effective way of launching new ventures in China, a growing economy ever more in need of innovation yet still lacking the sophisticated capital markets and other institutions to support high-tech entrepreneurship? Will Yang Mama's business model succeed, spread and become a reference across China or beyond?
Language
English
Keywords
Doing Business in China
Entrepreneurship
Innovation
High-Tech Parks
State Capitalism
Yang Qiu Ping (Yang Mama)
Public-private partnership (PPP)
Business Models
Guanxi
Internet
Software
Online Gaming
Shanghai Xuhui Software Base (SXSB)
Fudan University
HSG Classification
contribution to education
Refereed
No
Publisher
IMD
Publisher place
Lausanne, Switzerland
Number
IMD-3-2412
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/87582
Subject(s)

business studies

Division(s)

FIM - Research Instit...

Eprints ID
231996
File(s)
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Thumbnail Image

open.access

Name

IMD-3-2412_1Pager.pdf

Size

49.87 KB

Format

Adobe PDF

Checksum (MD5)

460f8ad08a0ea696d6917a78a9e361fc

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