Multinational Complexity and MNC Performance: A Strategic Schema Fit Model

Item Type Conference or Workshop Item (Paper)
Abstract

Examining the role of strategic schemas on the multinational performance relationship our conceptual paper adds to the literature in two important ways. First, by opening the black-box of the firm and incorporating the cognition research approach of strategic schemas we contribute to the growing importance of microfoundations by developing a strategic schema fit model for the relationship between multinational complexity and firm performance. Hence, we shed more light on the heterogenic capabilities of firms to cope with multinational complexity. Second, by conceptualizing multinationality as multinational complexity we expand the multidimensional perception of multinationality and contribute to a more fine-grained account of the level of multinationality that firms are faced with. We propose that firms with a more complex strategic schema have a relatively larger strategic flexibility. Building on earlier insides we theorise that strategic flexibility is the superior frame to process multinational complexity and to achieve a relatively higher performance.

Authors Leinemann, Alexander & Ambos, Björn
Language English
Keywords strategic schemas, multinationality, psychic distance, firm performance, cognition, RBV
Subjects business studies
HSG Classification contribution to scientific community
Refereed Yes
Date 1 August 2014
Publisher Academy of International Business
Page Range 248
Title of Book Proceedings of the 56th Annual Meeting of the Academy of International Business "Local Contexts in Global Business"
Event Title 74th Academy of Management Annual Meeting (AOM) 2014 "The Power of Words"
Event Location Philadelphia, PA
Event Dates 01-05.08.2014
Depositing User Alexander Leinemann
Date Deposited 25 Feb 2015 17:58
Last Modified 26 Jan 2018 13:29
URI: https://www.alexandria.unisg.ch/publications/239530

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Leinemann, Alexander & Ambos, Björn: Multinational Complexity and MNC Performance: A Strategic Schema Fit Model. 2014. - 74th Academy of Management Annual Meeting (AOM) 2014 "The Power of Words". - Philadelphia, PA.

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https://www.alexandria.unisg.ch/id/eprint/239530
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