Consumer Empiricism: Consumers’ quasi-scientific strategies to evaluate consumption routines.

Item Type Conference or Workshop Item (Paper)
Abstract How do consumers evaluate consumption routines? Using a qualitative research design, we study consumers who quasi-scientifically evaluate consumption routines. We conceptualize consumers’ quasi-scientific approach as consumer empiricism. We uncover four empiricist strategies consumers use to evaluate consumption routines and show how an increasing lay-notion of rationality impacts consumption behavior.
Authors Bucher, Jan-Hendrik & Gollnhofer, Johanna Franziska
Language English
Subjects business studies
social sciences
behavioral science
HSG Classification contribution to scientific community
HSG Profile Area None
Date 15 October 2022
Event Title The Association for Consumer Research
Event Location Denver, Colorado
Event Dates 20.10.2022 - 22.10.2022
Depositing User Jan-Hendrik Bucher
Date Deposited 28 Oct 2022 09:42
Last Modified 28 Oct 2022 09:42
URI: https://www.alexandria.unisg.ch/publications/267718

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Bucher, Jan-Hendrik & Gollnhofer, Johanna Franziska: Consumer Empiricism: Consumers’ quasi-scientific strategies to evaluate consumption routines. 2022. - The Association for Consumer Research. - Denver, Colorado.

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https://www.alexandria.unisg.ch/id/eprint/267718
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