Consumer Empiricism: Consumers’ quasi-scientific strategies to evaluate consumption routines.
| Item Type | Conference or Workshop Item (Paper) |
| Abstract | How do consumers evaluate consumption routines? Using a qualitative research design, we study consumers who quasi-scientifically evaluate consumption routines. We conceptualize consumers’ quasi-scientific approach as consumer empiricism. We uncover four empiricist strategies consumers use to evaluate consumption routines and show how an increasing lay-notion of rationality impacts consumption behavior. |
| Authors | Bucher, Jan-Hendrik & Gollnhofer, Johanna Franziska |
| Language | English |
| Subjects | business studies social sciences behavioral science |
| HSG Classification | contribution to scientific community |
| HSG Profile Area | None |
| Date | 15 October 2022 |
| Event Title | The Association for Consumer Research |
| Event Location | Denver, Colorado |
| Event Dates | 20.10.2022 - 22.10.2022 |
| Depositing User | Jan-Hendrik Bucher |
| Date Deposited | 28 Oct 2022 09:42 |
| Last Modified | 28 Oct 2022 09:42 |
| URI: | https://www.alexandria.unisg.ch/publications/267718 |
DownloadFull text not available from this repository.CitationBucher, Jan-Hendrik & Gollnhofer, Johanna Franziska: Consumer Empiricism: Consumers’ quasi-scientific strategies to evaluate consumption routines. 2022. - The Association for Consumer Research. - Denver, Colorado. Statisticshttps://www.alexandria.unisg.ch/id/eprint/267718
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