Editorial

Dear Readers,Welcome to the first issue of the International Journal onMedia Management of this year, a double issue devoted tothe theme ?Traditional Media and the Internet: TheSearch for Viable Business Models.? We hope that our focustheme provides you with a deeper understanding ofhow the Internet has changed the nature of traditionalmedia industries and that we can give you a preliminaryview of things to come.Our invited Guest Editor, Sylvia M. Chan-Olmsted fromthe University of Florida, is a distinguished scholar in thefield of telecommunication management, media, andstrategy.Wewould like to express our gratitude for her supportand contribution throughout the whole cycle of thisissue?s preparation. In her guest editorial, Chan-Olmstedintroduces all articles accepted for publication and providesthe general context of this interesting special issue.