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Best Practice in Brand Management

Type
applied research project
Start Date
2013
End Date
2014
Status
completed
Leader contributor(s)
Scharfenberger, Philipp  
Kruthoff, Kai  
Member contributor(s)
Gollnhofer, Johanna Franziska  
Hess, Andreas
Division(s)

ICI - Institute for C...

IMC – Institute for M...

Eprints ID
247604

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