A review of international green power markets
Type
applied research project
Start Date
January 1, 2001
End Date
May 31, 2002
Status
completed
Keywords
Renewable Energy
Energy Policy
Marketing
Green Electricity
Green Power Marketing
Description
Green power marketing-the act of differentially selling electricity generated wholly or in part from renewable sources-has emerged in more than a dozen countries around the world. Almost two million customers worldwide buy green power today. This project reviews green
power marketing activity in Australia, Canada, Japan, the US, and in a number of countries in Europe to gain an understanding of consumer demand for electricity generated from renewable sources. It also examines key factors that influence market penetration of green power
products, such as product designs, pricing, incentives, marketing strategies, policies, and product certification.
power marketing activity in Australia, Canada, Japan, the US, and in a number of countries in Europe to gain an understanding of consumer demand for electricity generated from renewable sources. It also examines key factors that influence market penetration of green power
products, such as product designs, pricing, incentives, marketing strategies, policies, and product certification.
Leader contributor(s)
Bird, L.
Member contributor(s)
Kündig, Barbara
Aabakken, J.
Partner(s)
US National Renewable Energy Laboratory (NREL)
Funder
Topic(s)
Renewable Energy
Energy Policy
Marketing
Green Electricity
Green Power Marketing
Method(s)
Survey
International Comparison
Expert Interviews
Literature Review
Range
HSG Internal
Range (De)
HSG Intern
Principal
US National Renewable Energy Laboratory (NREL), US Department of Energy (US DOE)
Eprints ID
40487