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  • Publication
    Applications of Blogs in Corporate Communication
    (Università della Svizzera italiana, 2007-12-19)
    Fleck, Matthes
    Kirchhoff, Lars
    Recently, blogs have gained a lot of attention as an instrument within corporate communication. There are numerous discussions and research projects in various academic disciplines about blogs creating a diffuse body of knowledge with different concepts, notions, and ideas. This paper summarises typologies from these different disciplines and tries to integrate them into a multidimensional model in which all relevant aspects and applications of blogs are considered. The results are summarised in the St. Galler blog cube.