Oliver Gassmann
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Prof. Dr.
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Gassmann
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Oliver
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oliver.gassmann@unisg.ch
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+41 71 224 72 21
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  • Publication
    Creating value through external intellectual property commercialization : a desorptive capacity view
    (Springer Science + Business Media, 2013-12)
    Ziegler, Nicole
    ;
    Rüther, Frauke
    ;
    Bader, Martin A. orcid-logo
    ;
    Gassmann, Oliver
    In open innovation systems, capturing value through external intellectual property (IP) commercialization is an increasingly important strategy for firms to keep pace with competitive changes. However, many firms have major difficulties in creating value through external patent exploitation. To understand these challenges, this paper explores how firms manage their external patent exploitation based on a multiple case study research design with fourteen firms from the pharmaceutical and chemical industry. Adopting a desorptive capacity perspective we find four main factors influencing the firms' management of external patent exploitation: the type of value creation, the organizational structure, the locus of initiative, and the extent of know-how transfer along with the patent. Based on these factors, three archetypes of external patent exploitation with different levels of desorptive capacity are identified. The article extends the concept of desorptive capacity and existing literature on intellectual property management in the context of open innovation. Managerial implications helping firms to implement external IP commercialization structures are discussed.
    Type: journal article
    Journal: The Journal of Technology Transfer
    Volume: 38
    Issue: 6
    DOI: 10.1007/s10961-013-9305-z
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/88406
    Scopus© Citations 38
  • Publication
    Getting the most out of your IP - patent management along its life cycle
    (Elsevier Science, 2012-03-30)
    Bader, Martin A. orcid-logo
    ;
    Gassmann, Oliver
    ;
    Ziegler, Nicole
    ;
    Rüther, Frauke
    Effectively managing and optimizing the value of the patent portfolio is a major challenge for many firms, especially those in knowledge intensive industries, such as the pharmaceutical, biotechnological and chemical industry. However, insights on effective patent portfolio strategies are rare. Therefore, in this article we investigate in detail how firms successfully manage and optimize their patent portfolios to increase their overall competitiveness. We discover that successful patent portfolio management is rooted in managing the patents along their life cycles. Based on the findings of ten case studies, we develop a holistic patent life cycle management model reflecting five distinctive phases of patent management: explore, generate, protect, optimize and decline. We conclude with how our findings can be used in practice.
    Type: journal article
    Journal: Drug Discovery Today
    Volume: 17
    Issue: 7/8
    DOI: 10.1016/j.drudis.2011.10.025
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/91817
    Scopus© Citations 20
  • Publication
    Knowledge Protection Strategies of MNCs in Emerging Markets: The Influence of Ownership Structure
    ( 2015-06-24)
    Homann, Florian
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    Gassmann, Oliver
    ;
    Bader, Martin A. orcid-logo
    Practitioners tend to name knowledge spillovers from MNCs' emerging market subsidiaries to their competitors as a perpetual threat to sustainable firm performance, especially in the context of emerging markets' constrained market access and forced localization policies in combination with weak IP legislation. Nevertheless, western firms perform R&D in emerging markets to fulfil the requirements for market access and to better meet local customer needs, using informal protection strategies to protect their knowledge and IPR. The issue of firm-level characteristics on knowledge protection strategies that MNCs use in emerging markets as so far not been addressed by researchers. Thus, the aim of this paper is to investigate differences between knowledge protection strategies with regard to the ownership structure of firms. We collected data from six European MNCs that perform R&D in emerging markets. Our analysis shows how and why firms employ different protection strategies as well as in how far and why the use of and the success with individual protection strategies differs between family and nonfamily firms. We find that family firms rely more on and are more successful with preventive knowledge protection strategies, whereas nonfamily firms rely more on remedial protection strategies. Based on our insights, we derive implications for practitioners of western firms to improve the utilization of knowledge protection strategies in the future.
    Type: conference paper
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/106271
  • Publication
    Markets for technology: How an organized patent market can improve technology transfer
    ( 2015-04-16)
    Krech, Carol Anne
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    Bader, Martin A. orcid-logo
    ;
    Liegler, Florian
    ;
    Gassmann, Oliver
    Patent trade has attracted increasing attention from practitioners as patents gain in importance as a means to technology trading. However, this topic is still widely neglected in the academic literature. A market is required for trade to occur. The better a market is organized, the more likely demands and offers will be met. We found that no organized market for patents has yet evolved. Because the structuring of this market may contribute to economic growth and the achievement of technology policy goals, we develop the framework for an organized patent market. The empirical data presented and discussed was collected by semi-structured interviews among 58 experts in the field of intellectual property rights and secondary data analysis. We identified limitations in the current patent market that can be addressed by the concept of an organized patent market consisting of the Patent Asset Market and the Patent Financial Market. We found that an organized patent market creates value by enhancing market transparency, improving resource allocation, and providing an additional source of innovation funding
    Type: conference paper
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/106558
  • Publication
    Business Model Innovation and Intellectual Property Management
    (Academy of Management (AOM), 2013-08-09)
    Bonakdar, Amir
    ;
    Frankenberger, Karolin
    ;
    Bader, Martin A. orcid-logo
    ;
    Liegler, Florian
    ;
    Gassmann, Oliver
    As an overarching concept a business model describes how a firm creates and captures value for itself, its customers, and its partners. Although research has highlighted the importance of value creation and capture of business models, it primarily focused on the value creation mechanisms and neglected aspects of value capturing: Until to date, little is known about how firms attempt to protect their business model innovations from competition, which depicts one aspect of value capturing. Drawing on a sample of 24 cases, we derive a business model protection framework, which provides insights about how business models relate to IP protection mechanisms for value capture. Our empirical study reveals that the choice of IP protection is contingent on the applied business model. While some business models are characterized by both a high degree of formal and informal protection, others primarily apply informal protection mechanisms to profit from business model innovation.
    Type: conference paper
    DOI: 10.5465/AMBPP.2013
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/88874
  • Publication
    The Dynamic Management of Intellectual Property : Empirical Evidence From Technology Intensive Industries
    ( 2011-04-10)
    Ziegler, Nicole
    ;
    Rüther, Frauke
    ;
    Gassmann, Oliver
    ;
    Bader, Martin A. orcid-logo
    This paper explores how firms conduct their patent management and how patent management is embedded into overall business strategies and processes. Therefore, case studies with ten firms from the pharmaceutical, chemical, and biotechnological industry were conducted. The findings reveal that patent management is strongly linked to corporate strategy and the technology life cycle. We argue that patent strategy does not start and end with the application of the patent right but demands a holistic approach reaching from technology scouting to the divestment decision of the patented product. Based on the data we develop a holistic patent life cycle management model reflecting five distinctive phases of patent management as well as three core dimensions of patenting: freedom to operate, differentiation from competitors, and external patent exploitation. Finally, managerial implications are drawn from the results.
    Type: conference paper
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/94282
  • Publication
    Intellectual Property Management in Inter-firm R&D Collaborations
    (National Chung Hsing University, 2004-10-22)
    Gassmann, Oliver
    ;
    Bader, Martin A. orcid-logo
    The paper outlines the increasing importance that intellectual property has gained in inter-firm R&D collaborations. Our research is based on an eight months duration benchmarking study with five in-depth case studies as a selection out of 221 global successful practice companies, a nine months duration workshop series with nine multinational companies from different industry sectors and furthermore, almost hundred interviews with intellectual property experts in Europe, the United States of America and Japan. We present a case study of the world's leading intellectual property champion IBM and identify general success categories and success factors for managing intellectual property in inter-firm R&D collaborations. The paper finally derives knowledge areas as basis for intellectual property rights being relevant to exploit collaboration outcomes sustainingly.
    Type: conference paper
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/67379
  • Publication
    Type: book
    Volume: 5., vollständig überarbeitete und erweiterte Auflage
    URL: https://link.springer.com/book/9783662684870
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/120342
  • Publication
    Patent Management - Protecting Intellectual Property and Innovation
    (Springer International Publishing, 2021)
    Gassmann, Oliver
    ;
    Bader, Martin A. orcid-logo
    ;
    Thompson, Mark James
    This book provides an overview of the common concepts and building blocks of patent management. It addresses executives in the areas of innovation, R & D, patent and intellectual property management as well as academics and students. The authors give valuable information on the characteristics of patent and intellectual property management, based on the collaboration with companies and organizations from Europe, China, Japan, Argentina, Brazil, India, Canada and the US. - Provides valuable managerial insights into patent management from a practical perspective - Analyses the most important current industry sectors and new technologies across the world - Written by established authors with an outstanding experience in management and academia
    Type: book
    URL: https://www.springer.com/de/book/9783030590086#aboutBook
    DOI: 10.1007/978-3-030-59009-3
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/110996
  • Publication
    Type: book
    Volume: 4., vollständig überarbeitete und erweiterte Auflage
    DOI: 10.1007/978-3-662-49527-8
    URI: https://www.alexandria.unisg.ch/handle/20.500.14171/103038