Editorial
Journal
JMM - The International Journal on Media Management
ISSN
1424-1277
ISSN-Digital
1424-1250
Type
journal article
Date Issued
2001
Author(s)
Abstract
In this issue we focus on branding and its importance in the field of media management. Brands have become an inextricable part of our everyday lives. Many brands have been around for more than a century, but the past decades have seen many displaced by new names, such as Microsoft and Nokia: the flagship brands of new media industries
Language
English
Keywords
Media Management
Media Economics
HSG Classification
not classified
Refereed
Yes
Publisher
Institut für Medien und Kommunikationsmanagement, MCM
Publisher place
St. Gallen
Volume
3
Number
4
Start page
191
Subject(s)
Eprints ID
9305
File(s)![Thumbnail Image]()
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open.access
Name
JMM Editorial - Vol. 3, No. 4.pdf
Size
418.57 KB
Format
Adobe PDF
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