Brandfests: Servicescapes for the Cultivation of Brand Equity
Type
book section
Date Issued
1998
Author(s)
Language
English
HSG Classification
contribution to scientific community
Refereed
No
Book title
Servicescapes: The Concept of Place in Contemporary Markets
Publisher
Lincolnwood, IL: NTC/AMA
Start page
377
Subject(s)
Division(s)
Eprints ID
227778