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Consumer Preferences for Product Transparency in Emerging Markets : Lessons Learned in India
Journal
Marketing Review St. Gallen
ISSN
1865-6544
Type
newspaper article
Date Issued
2012-06-01
Author(s)
Abstract
For retailers moving into an emerging market it is crucial to understand whether topics relevant in developed countries are important there as well. One of these topics is the increasing demand for product transparency, i.e., information regarding a products provenance, content, or ecological impact. The results of a study with early adopters of modern retail formats in India show that even in an emerging market like India, consumers highly value the disclosure of product-related information.
Language
English
HSG Classification
contribution to practical use / society
Refereed
No
Publisher
Springer Science & Business Media
Publisher place
Wiesbaden
Volume
29
Number
3
Start page
22
End page
27
Pages
6
Subject(s)
Division(s)
Eprints ID
225096