Do Restrained Eaters Identify as Dieters? Exploring the Role of Self-Concept in the Consumption of Restrained Eaters
Type
conference paper
Date Issued
2013-10-03
Author(s)
Abstract
This paper examines the effect of a general self-concept prime (signing one's name) on the self-regulatory efforts of restrained and non-restrained eaters. We demonstrate that activating the self-concept induces restrained eaters to consume more food by inhibiting their chronic tendency to think about dieting and weight-control.
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
ACR 2013: Making a Difference
Publisher
Association for Consumer Research
Publisher place
Duluth, Minnesota
Event Title
2013 Annual Meeting of the Association for Consumer Research (ACR)
Event Location
Chicago
Subject(s)
Division(s)
Eprints ID
226272