Publication:
The Eyes have it : Eye Tracking Analysis of Anthropomorphic Car Fronts using Spatiotemporal Scan Statistics

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cris.virtualsource.department76adb582-a30f-4c1b-a81e-598ac7eca1ec
cris.virtualsource.department9e668607-182e-4798-81eb-c0e950796e01
cris.virtualsource.departmentded9b3bb-630e-4551-aa43-662b0026383f
cris.virtualsource.orcid76adb582-a30f-4c1b-a81e-598ac7eca1ec
cris.virtualsource.orcid9e668607-182e-4798-81eb-c0e950796e01
cris.virtualsource.orcidded9b3bb-630e-4551-aa43-662b0026383f
crispublication.numberOfPages2
crispublication.publisher.placeValdosta
dc.contributor.authorPurucker, Christian
dc.contributor.authorLandwehr, Jan R.
dc.contributor.authorSprott, David E.
dc.contributor.authorHerrmann, Andreas
dc.date.accessioned2023-04-13T17:16:06Z
dc.date.available2023-04-13T17:16:06Z
dc.date.issued2011-10-15
dc.description.abstractEye tracking has traditionally relied on regions of interest as a data source for analysis. Although widespread, this methodology is prone to several limitations. A new approach for eye tracking data analysis relying on spatiotemporal scan statistics is proposed and an exemplary experiment on anthropomorphic car front design is conducted.
dc.identifier.urihttps://www.alexandria.unisg.ch/handle/20.500.14171/93382
dc.language.isoen
dc.publisherAssociation for Consumer Research
dc.relation.ispartofAdvances in Consumer Research
dc.relation.issn0098-9258
dc.subjectEye Tracking
dc.subjectSpatiotemporal Scan Statistics
dc.subjectRegion of Interest
dc.subjectAnthropomorphism
dc.subjectCar Design
dc.titleThe Eyes have it : Eye Tracking Analysis of Anthropomorphic Car Fronts using Spatiotemporal Scan Statistics
dc.typejournal article
dspace.entity.typePublication
oaire.citation.endPage580
oaire.citation.startPage579
oaire.citation.volume39
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stgallen.alexandria.publicationId206152
stgallen.divisionICI - Institute for Customer Insight
stgallen.hsgclassificationcontribution to scientific community
stgallen.refereedYes
stgallen.subjectbusiness studies

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