Book Review: Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-War Consumer Culture
Journal
History of the Human Sciences
Type
book review
Date Issued
2011-12-15
Author(s)
Language
English
Keywords
market research
motivation research
consumer culture
neuromarketing
HSG Classification
contribution to scientific community
HSG Profile Area
SHSS - Kulturen, Institutionen, Maerkte (KIM)
Refereed
No
Publisher
Sage Journals
Volume
24
Number
5
Start page
180
End page
184
Pages
5
Subject(s)
Eprints ID
243451