Guidance Facilitating the Acceptance of Generative Artificial Intelligence: Insights from Digital Leaders

The hype of generative AI (genAI) is omnipresent, and the characteristics of AI – autonomy, learning, and inscrutability – are well-known. Nonetheless, due to the uniqueness of genAI in producing outputs almost indistinguishable from those of humans and the associated uncertainties, companies struggle to address the challenge of human agent acceptance for the successful adoption of genAI. Based on identified challenges, this paper provides a selection of practices focusing on operational formats and organizational approaches to enhance genAI acceptance. The outcome offers practitioners specific examples to drive acceptance by increasing the usage and impact intensity potential of genAI use cases.