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Mixing It Up: Disfluent Product Display Formats Promote the Adoption of Novel Products
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Mixing It Up: Disfluent Product Display Formats Promote the Adoption of Novel Products
Type
conference paper
Date Issued
2016
Author(s)
Walter, Maik
Hildebrand, Christian
Herrmann, Andreas
Häubl, Gerald
Language
English
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Event Title
Theory and Practice in Marketing Conference (TPM)
Event Location
Houston, USA
Event Date
2016
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/105567
Subject(s)
business studies
Division(s)
ICI - Institute for C...
IBT - Institute of Be...
Eprints ID
256825