Acquisition of Complementors as a Strategy for Evolving Digital Platform Ecosystems
Journal
MIS Quarterly Executive
ISSN
1540-1960
Type
journal article
Date Issued
2021-12
Author(s)
Research Team
IWI1
Abstract (De)
By acquiring complementors, digital platform owners can facilitate rapid advances in the evolution of their platform ecosystems. We describe how Salesforce has successfully evolved its platform ecosystem through the acquisition of complementors. Based on insights from the Salesforce case, we provide recommendations for acquiring complementors, aligning acquisitions with the platform owner’s proprietary developments, integrating the acquired complementors and retaining the coherency of the platform’s offerings even after diverse acquisitions.
Language
English
Keywords
Digital Platform
Platform Ecosystem
Acquisition
Complementors
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Kelley School of Business
Volume
20
Number
4
Start page
237
End page
258
Subject(s)
Division(s)
Eprints ID
265450
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Acquisition of Complementors as a Strategy for Evolving Digital Platform Ecosystems.pdf
Size
1.08 MB
Format
Adobe PDF
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