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  4. Acquisition of Complementors as a Strategy for Evolving Digital Platform Ecosystems
 
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Acquisition of Complementors as a Strategy for Evolving Digital Platform Ecosystems

Journal
MIS Quarterly Executive
ISSN
1540-1960
Type
journal article
Date Issued
2021-12
Author(s)
Staub, Nicola  
Haki, Kazem  
Aier, Stephan  
Winter, Robert  
Magan, Adolfo
Research Team
IWI1
Abstract (De)
By acquiring complementors, digital platform owners can facilitate rapid advances in the evolution of their platform ecosystems. We describe how Salesforce has successfully evolved its platform ecosystem through the acquisition of complementors. Based on insights from the Salesforce case, we provide recommendations for acquiring complementors, aligning acquisitions with the platform owner’s proprietary developments, integrating the acquired complementors and retaining the coherency of the platform’s offerings even after diverse acquisitions.
Funding(s)
Ambidextrous Digital Platforms: Balancing Control And Emergence  
Language
English
Keywords
Digital Platform
Platform Ecosystem
Acquisition
Complementors
HSG Classification
contribution to scientific community
HSG Profile Area
SoM - Business Innovation
Refereed
Yes
Publisher
Kelley School of Business
Volume
20
Number
4
Start page
237
End page
258
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/109683
Subject(s)

information managemen...

Division(s)

IWI - Institute of In...

Eprints ID
265450
File(s)
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Thumbnail Image

open.access

Name

Acquisition of Complementors as a Strategy for Evolving Digital Platform Ecosystems.pdf

Size

1.08 MB

Format

Adobe PDF

Checksum (MD5)

7007974f999ec6a8f3d7d430d1f7f186

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