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A Stochastic Approach for Prospective Customer Equity Measurement and Monitoring
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A Stochastic Approach for Prospective Customer Equity Measurement and Monitoring
Type
conference paper
Date Issued
2010-07-11
Author(s)
Losch, N.
Möller, Klaus
Language
English
HSG Classification
not classified
Refereed
Yes
Publisher
IFORS International Federation of Operational Research Societies
Event Title
24th European Conference on Operational Research (EURO)
Event Location
Lisbon
Event Date
11.-14.07.2010
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/96203
Subject(s)
business studies
Division(s)
SoM - School of Manag...
ACA - Institute of Ac...
Eprints ID
208533