Decluttering Trend: Why do consumers start disposal processes?

People increasingly declutter consumption objects. What motivates them to start this form of disposal process? Prior research gives us interesting insights into divestment processes but only provides limited insights so far on what may start these processes. We explore consumer motivations to start disposal processes. To do so, we studied consumers and their decluttering practices. In our study, we so far identified three motivational factors for starting disposal processes: special events, spatial factors, and social factors. This study contributes to consumer research by providing insights on the starting points of disposal processes, the relevance of space for disposal processes, and the role of social interaction in disposal processes.