Corporate Brands bei Mergers&Akquisitions gestalten
ISBN
3834903477
Type
book section
Date Issued
2004
Author(s)
Editor(s)
Language
German
HSG Classification
contribution to scientific community
Refereed
No
Book title
Corporate Brand Management. Marken als Anker strategischer Führung von Unternehmen
Publisher
Gabler
Publisher place
Wiesbaden
Start page
195
End page
218
Pages
24
Subject(s)
Eprints ID
34303