Success Factors in CRM Implementation: Results from a Consortial Benchmarking Study
Series
Advances in management information systems
ISBN
0-7656-2015-4
Type
book section
Date Issued
2006
Author(s)
Editor(s)
Fjermestad, Jerry
Romano, Nicholas C.
Research Team
BN2, IWI2
Language
English
Keywords
Customer Relationship Management
HSG Classification
not classified
Refereed
No
Book title
Electronic Customer Relationship Management
Publisher
M.E. Sharpe
Publisher place
New York
Number
Vol. 3
Start page
69
End page
86
Pages
18
Subject(s)
Division(s)
Eprints ID
66609