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  4. Applied Strategic Foresight - Learnings from Trend Transfer at SIX
 
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Applied Strategic Foresight - Learnings from Trend Transfer at SIX

Journal
Marketing Review St Gallen
Type
journal article
Date Issued
2020
Author(s)
Manke, Birte Karoline Linnea  
Lehmann, Tobias
Katz, Michael
Abstract (De)
„How to translate trends into action? Trend research yields important insights into future developments of markets. Translating possible trends into implementable use cases at different levels of the organization is, however, far from trivial. Based on a case study of SIX, one of the biggest financial service providers in Switzerland, we propose “Pictures of the Future” to start the trend translation process.”
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Start page
48
End page
55
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/112956
Subject(s)

business studies

Division(s)

ICI - Institute for C...

LS - Law School

Eprints ID
260366

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