Applied Strategic Foresight - Learnings from Trend Transfer at SIX
Journal
Marketing Review St Gallen
Type
journal article
Date Issued
2020
Author(s)
Abstract (De)
„How to translate trends into action? Trend research yields important insights into future developments of markets. Translating possible trends into implementable use cases at different levels of the organization is, however, far from trivial. Based on a case study of SIX, one of the biggest financial service providers in Switzerland, we propose “Pictures of the Future” to start the trend translation process.”
Language
English
HSG Classification
contribution to scientific community
Refereed
Yes
Start page
48
End page
55
Subject(s)
Division(s)
Eprints ID
260366