Upselling or Upsetting? : Determinants of a Successful Upsell Option
ISBN
978-1-61839-652-5
Type
conference paper
Date Issued
2011-08-05
Author(s)
Editor(s)
Noble, S.
Language
English
Keywords
Upselling
Decision Making
Consumer Behavior
HSG Classification
contribution to scientific community
Refereed
Yes
Book title
Delivering Value in Turbulent Times
Publisher
Curran Associates, Inc.
Publisher place
New York
Volume
AMA Educators Proceedings Volume 22
Start page
159
End page
160
Event Title
American Marketing Association Summer Educators' Conference 2011
Event Location
San Francisco, USA
Event Date
05.-07.08.2011
Subject(s)
Eprints ID
111768