English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Research Outputs
Projects
People
Statistics
English
Deutsch
Log In
Email address
Password
Log-in (only for Administrators)
or
Login with HSG credentials
Home
HSG CRIS
HSG Publications
Forschungsmethoden in der Marketingwissenschaft - Ein Plädoyer für den qualitativen Forschungsansatz
Export
Statistics
Options
Forschungsmethoden in der Marketingwissenschaft - Ein Plädoyer für den qualitativen Forschungsansatz
Journal
Marketing ZFP
ISSN
0344-1369
Type
journal article
Date Issued
1992
Author(s)
Tomczak, Torsten
Language
German
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
C.H. Beck in Gemeinschaft mit dem Verlag Franz Vahlen
Publisher place
München
Volume
2
Start page
77
End page
87
Pages
11
URL
https://www.alexandria.unisg.ch/handle/20.500.14171/64823
Subject(s)
business studies
Division(s)
ICI - Institute for C...
ITEM - Institute of T...
EMBA - Executive MBA
Eprints ID
35490
google-scholar
View Details
View statistics
View Details
Download statistics
View Details