Decision Making in Emerging Markets: The Delphi Approach's Contribution to Coping with Uncertainty and Equivocality
Journal
Journal of Business Research
ISSN
0148-2963
ISSN-Digital
1873-7978
Type
journal article
Date Issued
2015-05-01
Author(s)
Abstract
Firms in emerging markets are particularly challenged by uncertainty and equivocality in their long-term oriented decision making. These markets are characterized by dynamic institutional contexts especially affecting the predictability of future developments in the business environment. Based on the organizational information processing theory (OIPT), we first analyze how widely applied decision theories, organizational as well as procedural approaches contribute to coping with uncertainty and equivocality in emerging markets from a decision-making perspective. Accounting for inherent information asymmetries, we then elaborate the potential of future-oriented Delphi studies to serve as an information processing aid. To demonstrate the applicability of Delphi-based studies in the context of emerging markets we draw on case examples centered on China's and India's automotive industry, India's aerospace and defense industry as well as the health insurance industry in rural India in 2020.
Language
English
Keywords
Emerging markets
Uncertainty
Equivocality
Delphi
Organizational information processing
Decision theories
HSG Classification
contribution to scientific community
Refereed
Yes
Publisher
Elsevier
Publisher place
New York, NY
Volume
68
Number
5
Start page
1118
End page
1126
Pages
9
Subject(s)
Division(s)
Eprints ID
233548